All the elements of this Instagram-made fashion subculture culminate at a vintage megamarket dubbed A Current Affair that’s held in both Brooklyn, New York, and Richmond, California, each year. Zweig describes this biannual event as a deliberately hip answer to the Manhattan Vintage Show, a gathering in New York that he says is typically frequented by “80-year-old women with a ton of makeup and hats and feathers and stuff.” At A Current Affair, sellers dress up in their best vintage threads, bring the models they feature on their feeds, and curate their mobile storefronts to be highly photogenic. Some fashion bloggers show up to try on clothes in an almost performative manner, a process that is subsequently chronicled on vendors’ feeds. “This show is kind of a product of the Instagram generation,” Zweig said. “It’s almost like some of these sellers are celebrities, literally. People recognize them. And they’ll all go up and introduce themselves, like, ‘Oh my god, I saw you on Instagram. I can’t believe I’m meeting you.’” But even as the vintage community continues to thrive on Instagram, there’s a creeping uncertainty that the platform itself could take all that success away. The platform’s introduction of business profiles last spring may have made it easier to directly call storefronts from the app, but it also made store owners like Johnson nervous that the platform might eventually charge her to use the service for sales. “I always worry that they’re going to charge us, or capitalize on the fact that people are capitalizing on this thing,” she said.
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